Videos is one of the most important tools available today if you want to repair your online reputation. Online reputation is about creating fresh, good, high quality, positive content. In so doing, any negative information or posts get pushed down. These posts could be poor reviews, or they could be deliberate attacks.
Why Video Will Help You Repair Your Online Reputation
There are a number of reasons why video is a powerful tool for online reputation repair, including:
- The fact that YouTube is owned by Google, which means any new video content is quickly indexed. Plus, because the two are one company, Google attaches high rankings to YouTube videos, meaning they are easy to be found.
- Video is becoming slightly more competitive in terms of search terms, but is still much easier to target than written content.
How to Improve Your Reputation Using YouTube
- Counter the negative phrase
The first thing you have to do is know which phrase or keywords people use that make the negative review or content show up. This needs to be what your video will be built around. You need to take the negative association of that keyword and turn it into a positive. For instance, if there is a complaint about the company not being responsive to customer queries, you can create a video about how responsive the company is in dealing with its customers.
- Convert any text to video
One of the easiest ways to make a video is to start with a PowerPoint file, easily converting it into an MP3 or AVI file. There are numerous ways in which you can do this. This includes through purchased software, but there are also a number of free options to choose from. Alternatively, you can ask a professional to do it for you.
- Keep it simple
One of the reasons why so many businesses and individuals don’t use video yet, is because they think it is really complicated. Nobody is asking you to make the next big Hollywood production, however. You just have to do something simple and to the point. And as the above point showed, that really isn’t difficult.
- Make sure your video is optimized
You do have to make sure that your key search term and key phrases are included in the video. Put them in the video title, the description text, and the tags. Doing so will give your online reputation a significant boost and it will also make sure that your overall page ranking goes up, not just that of your video, so long as you link it properly.
- Share the video everywhere
Last but not least, you need to give the rankings a helping hand. Make sure your video is posted on all your social media pages, your website, your newsletter, your blogs, and so on. This will also ensure Google ranks it much quicker, thereby creating an even bigger impact overall and turning your reputation into a positive one.