One of the biggest e-commerce platforms released consumer statistics that reveal the importance of product photography. A whopping 90% of respondents said that the quality of a product photo is the biggest influence on their buying decision.
In other words, if you want to sell products, you need to work on your product photography skills.
Trying to master product photography can seem intimidating, especially when you’re competing with huge companies. The truth is that you don’t need a ton of expensive equipment to get a great photo.
Read on for a few quick tips that will help you improve your product photography.
Use a Variety of Shots
There are a few different kinds of product photo styles that you’re going to want to pull from. This includes individual product and group shots, lifestyle shots, and packaging shots. With the exception of lifestyle shots, which show your products in use (often by a model), the rest of the shots require the proper setup, starting with a blank canvas.
Create a Blank Canvas
Product photography is designed to showcase the product, not your creative photography skills. To put the focus on the product, you’re going to want to create a blank or monotone backdrop. If you don’t want to purchase a sweep, use an ironed cloth below and above the product and cut out surrounding details.
Center Your Product
This is not a rule-of-thirds situation. Once again, the eye should be drawn to the product, which means that you’re going to want to center it. Do a few practice rounds and use the grid setting on your camera to ensure that the product is centered, securing the product in place with glue dots or clamps if necessary.
Lighting will make or break your photo. Not only does good lighting create clearer and more appealing photos but it also creates depth and texture. If you’re working on a budget, use natural lighting and create a realistic drop shadow by following this tutorial.
Focus on Focus
If your product marketing materials are blurry, they’re not going to set the right tone for your customers. Each time you take new product photos, make sure that you’re taking multiple pictures so that you can select only those that are most in focus. You should also invest in a tripod and learn about your camera’s autofocus settings to bring all of those details into view.
Boost Your Product Photography With These Simple Tips
Product photography is one of the most important tools in online marketing. A surprising number of consumers are making their decisions in large part based on the quality of product photography. With these simple tips, you can improve your product photography without having to invest in expensive equipment or lessons.
Ready to learn about what’s trending online right now? By staying on top of lifestyle trends, you can better meet consumer needs and gain their interest and trust. Take a look at our lifestyle section to see what your customers are interested in.